OneKind

OneKind is Scotland’s leading animal campaigns charity. We are based in Edinburgh, with volunteers across Scotland and the UK, and our work covers Scotland’s wildlife, farm animals, pets and lab animals.

OneKind exists to end cruelty to Scotland’s animals. We expose cruelty and persecution through our investigations and research, and end it for good by giving Scotland’s animals a voice. Join us today and you will strengthen our voice.

Our Investigations and Research

The first step to ending cruelty is exposing it. OneKind uses a combination of investigations and research to uncover the evidence and puts the results in the public domain to show the public what’s happening. We’re an evidence-based organisation. Our campaigns and lobbying are based on a solid understanding of the scientific evidence and what our investigations tell us about what’s going on in the real world. You can access our reports, research and investigations in the Resources section of the website.

Our Campaigns

Our campaigns make a big difference. They end cruelty for good. From stopping the unrestricted killing of Scotland’s seals to preventing hedgehog culls and ending the docking of dog’s tails, our successes speak for themselves. All of our campaigns are completely people-powered. They’re funded by individuals and it’s our campaigners who email, write, volunteer, and protest who make all the difference.
We’re a small charity so we can’t cover every animal issue in the country (yet!). We select campaigns based on our ability to have an impact and the potential size of the impact. Our campaigns touch on wildlife, farm animal and pet animal issues as the powers to improve the lives of these animals are fully devolved to Scotland. Our work on laboratory animals is focused on public education as these powers remain reserved to Westminster.

OneKind, formerly Advocates for Animals, is behind the most radical reinvention of the animal movement in the last century. We are creating a paradigm shift in how animal welfare and protection is perceived and delivered. Our intention is to create a movement of people who live an animal-friendly lifestyle as the mainstream; in the same way that green living and recycling or Fairtrade are now mainstream lifestyle choices for millions of people.

In order to deliver this change we have developed five distinct programmes of activity

Lifelong Learning

We are delivering educational materials and programmes that are easily accessible by people of all ages; engaging with young people who have a natural affinity with animals and encouraging them to maintain this as they get older.

Advancing Knowledge

We are working with leading individuals in academia and science to advance our knowledge and understanding of animal behaviour and sentience; the ability of animals to think and feel just like us.

Policy & Legislation

We are campaigning for positive legislation in the UK and beyond; ensuring good practice and compliance with existing laws and using a mixture of field work and research to expose the mistreatment of animals.

Lifestyle and Behaviours

The first step in influencing here has been our "We're not that different" adverts, this helped us raise awareness of the fact that HumanKind and AnimalKind are really all OneKind. Our website is a valued resource for information, news, comment and to interact with other people who love animals. It also offer simple, practical hints and tips on animal-friendly living, encouraging people to reconsider how they shop, travel, eat and consume.

Community Support Development

Finally, through community support development we will build networks of supporters, volunteers and champions using a mixture of online social media and offline fundraising and awareness-raising.